What Is Business Simulation?

Business simulation is a technique for developing, testing, and evaluating business strategies in a virtual environment before committing real money and effort in the marketplace. With the latest computer technology, state- of-the- art business simulations can manage hundreds of variables simultaneously and provide tremendous realism. AIMA creates business simulations using its unique and powerful software model, Chanakya.

What Will Be The Learnings?

You will have a realistic and enjoyable learning experience, where you actually manage a multi- million company and benefit with:

  • Understanding the cross-functional relationships among various management functions.
  • Exposure of running a company in a simulated environment without causing damage to a live company.
  • Honing operative and strategic decision making skills under constraints of time, finances and information.
  • Understanding the financial implications of the decisions taken. Helping in finding and employing the available information for the data analysis of their own and competitor's business.
  • Understanding the importance of team work under trying business situations and above all Gets a synoptic view of a company's operations and experience the thrill of running a company in a competitive environment.
  • Developing business acumen through Business Simulation.

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Computer Simulated Management Games: A Business Challenge

Management Games are simulations where participants are confronted with business issues. They are asked to take management decisions and see the business effect of such decisions, soon thereafter. Participants play to win, and in seeking to win, they imbibe new forms of competitive behavior that are ideal for today's highly chaotic business conditions. The competition urges participants to learn willingly, and the in- built interactivity enhances the pace of learning.

The frustration and excitement of managing a company from top downwards ensures that the learning elements are retained with the participants longer.

Brief of 2 days Business Simulation Program

  1. We use proprietary software "Chanakya" for the 2 day Simulation Programme that is conducted by the faculty from AIMA.
  2. All participants are divided into team of 4 members. Each will be designated the position of CEO, CFO, COO, CMO to take care of each function of the company.
  3. Hypothetical case scenario is presented to the participants. They have to take decisions to maximize the winning criteria. After every round new developments are intimated to them like strike by labor, increase in cost price etc. Case presented will be on a particular industry that we have developed, considering the real world conditions. For Example we have the Steel Industry case where there are 4 different finished products with different selling prices and two raw materials are required to produce these finished goods.
  4. First day will start with short briefing of 1-2 hour that detail the simulation, followed by 5 Qtrs/ decision round of 2 hrs each that are spread over 2 days.
  5. Teams will compete in the market to maximize pre-defined winning criteria by selling the company product line in the market.
  6. Participants give their Decisions and we input them in our software "Chanakya". Based on the decisions taken by the whole group our dynamic programme calculates the winning criteria.
  7. They will decide on the pricing of the product, advertising of the product, taking bank loan to maintain the cash flow, buy plant & machinery etc. All team members will take decision to out-perform their competitors.
  8. We play 5 rounds and in each round we give market updates like change in labour cost for producing the finished good, increase in raw material cost, change in government policy that can increase taxation on the finished goods etc.
  9. All decisions taken by team will affect their competitors too. For Example, one team Advertising will be able to sell more in the market compared to others who are not spending on advertisements.
  10. Exercise covers all aspects of business i.e. Finance, Marketing, Operations etc. A whole lot of decisions need to be taken by a team in each round, so all 4 members have to participate closely to meet the deadline.
Competitions: In house trainings:
National Management Games (NMG) For Corporates
Student Management Games (SMG) For Students
Young Managers Simulation (YMS) FDP